Simple Login
Our simple login does not require you to sign up or to use any password. We’ll send you a code which you can use to sign in safely.
Vegan Company Launches New M*** F*** Advertising Campaign
Vegan food maker Meatless Farm wants to encourage more Brits to stop eating meat. The company says that Britain ‘needed a bit of a lift as it’s been a tough time for everyone’ during the lockdown and launched a provocative ‘light-heart...
Vegan food maker Meatless Farm wants to encourage more Brits to stop eating meat. The company says that Britain ‘needed a bit of a lift as it’s been a tough time for everyone’ during the lockdown and launched a provocative ‘light-hearted’ national advertising campaign.
The £1.5m campaign is targeting flexitarians - people who have cut down on meat during the lockdown. The ads with its provocative slogan M*** F*** will appear on TV and radio, branded electric cars, social media and product packaging.
The Leeds-based brand makes meat-free burgers, mince and sausages from pea protein that taste and look like the real thing. The company is seeking to build on a massive growth in the UK, as consumers interest in plant-based alternatives has increased during lockdown driven by health and environmental reasons.
Meatless Farm is the fastest growing UK brand in the plant-based meat sector with an annual growth of about 10%.
Michael Hunter, Meatless Farm’s chief growth officer, said: “Throughout lockdown we’ve seen a surge in sales, with more and more Brits trying or considering making the swap to plant-based, even if it is just once a week.
“We felt the nation needed a bit of a lift as it’s been a tough time for everyone, so more than ever we wanted to create something light-hearted and fun that consumers would remember when they are looking for alternatives to meat.”
The M*** F*** campaign is the biggest ever campaign by the company which is now aiming to grow its market share by targeting meat-eaters.
It will be supported by traditional print advertising, 12 branded electric cars driving through London, billboards and the brand new TV ad that will appear on Channel 4 throughout August and September.
Article by Vegan Kind
The “chicken-iest” vegan chicken ever lands on the supermarket shelves this week...
Mummy vegan sausages for the little ones! These spooky little hot dogs are simpl...
You don't need much time for these. In 10 minutes, you can transform 3 ingredien...
Crispy delicious roasted potatoes to pair with your favourite plant-based meat! ...
Boooo! Try these spooky vegan chocolate banana ghosts! Made with white vegan cho...
Article by Vegan Kind
The vegan campaign flag flies on the International Space Station and orbited Ear...
Article by Vegan Kind
What restaurants are launching new menu items this Veganuary?
Article by Vegan Kind
One of the most popular cheese brands, The Laughing Cow has added a new plant-ba...
Article by Vegan Kind
More people in the UK are following a meat-free diet in 2024, choosing to eat on...
Article by Vegan Kind
Juicy Marbles, a pioneer of 100% plant-based whole cuts, known for creating the ...
Article by Vegan Kind
The new vegan Galaxy bar is made with dairy-free milk chocolate, dried fruits an...
Article by Vegan Kind
The first plant-based salmon alternative, named by its creators "THE FILET – Ins...
Article by Vegan Kind
Denmark is the first country in the world with a ready action plan and proposals...
Article by Vegan Kind
New research shows that nearly 50% of UK consumers are reducing their meat intak...
Article by Vegan Kind
Dreamfarm has just announced it received an investment of €5 million that will b...
Article by Vegan Kind
Beyond Meat wins GOLD at Casual Dining Innovation Challenge 2023 for its plant-b...
This dish is quick to make, nutritious and easy to make.