Dolce & Gabbana Bans Fur

Fashion house Dolce & Gabbana has ditched fur!

The famous Italian brand joined a growing list of fashion designers to ban animal fur.

In its future collections, starting this year, the company will use a sustainable "eco-fur", which usually is vegan-friendly. The company will start using alternative recyclable materials for accessories and garments while still collaborating with master furriers to preserve their jobs and know-how.

The news was announced last week in a joint statement with the animal rights association Humane Society International.

"The entire fashion system has a significant social responsibility role that must be promoted and encouraged," said the group's communication and marketing officer, Fedele Usai.

"Dolce & Gabbana is working towards a more sustainable future that can't contemplate the use of animal fur," said the group's communication and marketing officer, Fedele Usai, in a press release.

"The entire fashion system has a significant social responsibility role that must be promoted and encouraged," they added.

D&G did not reveal any further details about its faux fur but said its new policy meets guidelines outlined by the Fur Free Alliance.

In a statement, the Fur Free Alliance's chairman Joh Vinding applauded D&G for "ending its association with fur cruelty and transitioning to more humane and innovative materials."

Animal rights organisation People for the Ethical Treatment of Animals (PETA), which is known for organising anti-fur protests, welcomed D&B's decision as "compassionate and business-savvy." The group said it had received emails about D&G from over 300,000 supporters in more than twenty years of campaigning.

Dolce & Gabbana joins a list of luxury brands including Gucci, Chanel, Prada, Armani, Valentino, Versace, Burberry and Prada, among others, trying to attract younger customers who are increasingly sensitive to ethical and environmental issues.