Brits Eat Less Meat - New Data

Brits are now eating less meat! 

Meat and fish consumption in the UK has decreased by 17 per cent over the last ten years, according to new data published by The Lancet Planetary Health, an interdisciplinary open-access journal covering planetary health. 

The magazine, which is the source of public health and global health knowledge, explored trends in meat consumption in the UK over the last decade. 

The data based on its National Diet and Nutrition Survey shows that the UK consumers are increasingly aware and concerned about climate change and the environment, and this is pushing them to make more sustainable dietary choices. 

As a result, British consumers reduced buying and eating processed meats. 

"High meat consumption, particularly red meat and processed meat, negatively affects our health, while meat production is one of the largest contributors to global warming and environmental degradation", the study says. 

The fall of meat consumption is still far from national targets. According to National Food Strategy, commissioned but the UK government, the Brits should reduce meat consumption by 30 per cent over the next ten years.

The Lancet Planetary Health study suggests this might not be enough, as eating meat should be reduced by at least 50 per cent.