World’s First 99p Vegan Burger Stays On Menu For Good

After setting out on a mission to make vegan fast food accessible for everyone and selling more than 2,000 plant-based burgers per week in January, Ready Burger is ready to take on the fast-food giants. 

The 99p classic Ready Burger, initially reduced to 99p from £1.99 to celebrate Veganuary this year, will become a permanent 99p item on the chain's menu at both its London sites in Crouch End and Finchley Road.  

Ready Burger's vegan burger costs less than one third the price of McDonald’s McPlant burger, which comes in at £3.59, and Burger King’s plant-based Whopper at £4.99.

There is a widespread belief that vegan food usually costs more. Researchers from Bath University uncovered that although meat-eaters agree with ethical and environmental arguments for veganism and vegetarianism, they don’t follow these diets for practical reasons.   

Researchers asked 1,000 UK meat-eaters about their attitudes towards vegetarian and vegan diets. They found that three negative beliefs persisted: meat-free eating is “difficult,” “not enjoyable,” and “expensive.” 

These barriers, relating to taste, price and convenience, are what Ready Burger is tackling at its core. In their quest to offer vegan fast food that is great value for money, Ready Burger's founders are focused on building a comprehensive plant-based supply chain. This included partnerships with world-leading plant-based protein manufacturers helping to develop affordable and tasty options. 

Although many major fast-food chains, including KFC, McDonald’s, and Burger King, have expanded their menus to cater for vegan and vegetarian diets, some vegan customers are put off by cooking methods. 

For example, McDonald’s cooks its plant-based patty in an oven that is also used for meat products, while other fast food restaurants cook their meat-free food in the same oil as meat. 

Ready Burger offers 100 percent plant-based menu and entirely removed animal agriculture from its supply chain. This means there is no risk of cross-contamination in its kitchen.