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Our main ingredient, Hydroxyapatite, is the mineral from which your tooth enamel is formed. By using our toothpaste, you are restoring your tooth's natural mineral balance. Hydroxyapatite is a revolutionary and non-toxic alternative to fluoride, meaning you can now choose a toothpaste which is both natural and effective. VEGAN ? CRUELTY FREE ? FLUORIDE FREE ? SLS FREE ? FREE FROM ARTIFICIAL FLAVO...