Vivera Invests €30 Million To Scale Up Plant-based Food Production

Meat alternatives brand Vivera has announced a €30 million investment to expand its production facility.

The Dutch brand aims to scale up the plant-based production capacity in response to the growing demand for vegan food.

In the next three years, the company will double the size of its factory located in the Netherlands. 

Vivera wants to boost international sales, start supplying for the foodservice and triple its turnover in the next five years.

Willem van Weede, CEO of Vivera said: “The switch from animal products to plants isn’t just a passing trend, it’s a major change in how people around the world are choosing to eat, and in the values and identity they hold. Plant-based eating is now the new normal, as consumers realise that life is better when you eat less meat.” 

“I’m pleased to say that our company has made this important change too, and with the additional €30 million investment we have announced today, we will be able to double our factory size. Our overall aim is to help consumers switch more easily to plant-based diets, in order to make diets healthier, food production greener and save animal lives.”

Vivera is celebrating 30th anniversary this year. The company was founded in 1990 and since 2019, produces only plant-based meat alternatives. The product range includes meat-free burgers, steaks, plant-based mincemeat, vegan chicken and vegan bacon. Its  products are sold in 25 countries across Europe.