Violife Debuts Vegan Block Butter - Vioblock

Plant-based food brand Violife has launched its first vegan butter block. It's the first time the brand enters the vegan butters and spreads market. 

Violife block is made with the coconut, sunflower and rapeseed oils. It is free from soya, gluten, lactose, nuts and preservatives. It contains vitamins B1, B2, B6, B12 and folic acid and has "fresh and familiar buttery flavour”, the brand said. Vioblock is perfect for spreading, cooking and baking. 

The company says the new product launch was prompted by the fast growing demand for plant-based alternatives and a huge increase in sales seen in dairy-alternatives last year. According to Kantar, dairy alternatives out-grew dairy in terms of value sales by a ratio of almost three to one.

Commenting on the launch, Violife UK & Ireland marketing manager Bianca Harris, said: “With dairy alts out-growing the dairy sector, yet representing only 5% of the total dairy sector, there is sizable headroom for growth and expansion for Violife beyond the dairy alternative to cheese category.” 

“Launching Vioblock is a milestone moment for Violife as we look to expand our product offering further. [It] stays true to the core values of Violife, in that it is suitable for everyone to enjoy regardless of their dietary requirements and performs just as you would expect.”

The new Violife butter block will be available in shops across the UK from August.