Vegans United - the vegan online marketplace.

Neutral backgrounds to highlight the products, the most important elements located at the top of each page, buttons and CTAs highlighted in the areas of more user activity (and easier to click on apps or designs for mobile devices) ), websites adapted to different devices, few intrusive elements such as pop-ups and personalization touches depending on seasons and holidays.

Even if you sell thousands of products, make incredible lookbooks or specific pages for tests or testimonials, the customer should always easily find the 3 golden phases of the online shopping process: search products, add them to the shopping cart and pay to finish the process.

The buttons for these 3 steps should always be clearly visible and lead to an easy and fast process. If the payment can be made on the same page, the better, since going through several pages makes users impatient and is the reason for many dropouts. Don’t ask for a lot of data to complete an order, don’t force the registration to buy in your online store, and offer basic information such as delivery times, shipping costs and return options in every product page.

High and unexpected shipping costs are the main reason for cart abandonment: give all the information to users on each page, instead of redirecting them to the FAQ page or making them trace that data in charts.

Enriching the content.
Despite the popularity of marketplaces, with identical product pages, more and more users appreciate a personalized online shopping experience.

This could be more original and complete online stores, which can even be adapted to the user’s needs according to geolocation data. More texts, images, videos, tutorials, materials, reviews and suggestions in a product page increase the chances of purchase. Always make sure that this content is relevant to the target user, because a common customer doesn’t pursue the same type of product data as a distributor or sales rep in a congress, for example.

Study the SEO of your range of products and the most common searches made by your target customers, to optimize your texts in all sales channels and update descriptions and keywords that may be outdated.

Depending on the segment of population that you’re looking for, the shopping experience in your online store will have to adapt to different parameters.

Not everyone has the same digital and technological fluency, and while younger customers can easily locate information and action buttons on your page, older users may need more assistance and clarity in the arrangement of the app or website elements. In addition, a growing number of older customers rely on online shopping: 48% of buyers aged 55 to 64 prefer to buy a product in an online store rather than in a physical one, while for millennials from 25 to 34 years the percentage drops to 40%.

Adapt the design to what is attractive to each age segment, and research the general tastes and the best response rate of older users to more minimalist designs, with white, gray and cream tones, compared to bright colors that can work better with teen users.

Vunderful!