Vegan Snack Firm LoveRaw Secures Multi-Million-Pound Investment

The family-run vegan confectionery firm LoveRaw has secured a seven-figure investment deal two years after rejecting an offer from Dragons’ Den judge.

LoveRaw was founded in 2013 by husband and wife Manav and Rimi Thapar. They launched the business from their kitchen table and worked extra hours to fulfil their orders. Two years ago, the company founders rejected a £50,000 investment offered by Deborah Meaden on Dragons’ Den.

The Altrincham-based company produces a range of natural, 100% vegan chocolate buttercups. The sweets are available in five flavours and sold in supermarkets across 10 countries worldwide.  

LoveRaw was backed by Blue Horizon Ventures, a venture capitalist that invests in plant-based food brands. 

Michael Kleindl, founder and managing partner of Blue Horizon Ventures, said: “We are extremely pleased to welcome LoveRaw to the Blue Horizon portfolio.

“Together we will work to provide consumers around the world with plant-based and “clean label” products from the indulgence category and aim to convert the current product options towards more sustainable and eco-friendly alternatives. We are confident that LoveRaw has the opportunity to become market leaders in their sector.”

Rimi Thapar from LoveRaw added: “Having Blue Horizon on board is game-changing. Regardless of the investment, our values align with theirs: We are all on a mission to make plant-based eating the norm and to also turn LoveRaw into an international brand. We are so glad that we waited for the right investor and didn’t buckle when the Dragon’s Den offer came in when we so needed it!”