Vegan Dog Food Is Now On The Menu at BrewDog, Purezza and Vurger

To celebrate Veganuary, plant-based dog food company THE PACK has partnered with some of the UK’s vegan restaurants and cafes to serve up their dog food to pups dining with their owners.

Customers' pups will be offered a complimentary ‘Dogs Dinner Done Right’ vegan meal of their choice at participating restaurants, and encouraged to eat alongside their furry best friends. They’ll be able to pick from three nutritionally complete flavours; ‘No Fishy Dishy’, ‘No Moo Ragu’ and ‘No Cluck Casserole’, made with blends of pulses, proteins, seeds, fruits, vegetables, and superfoods, crafted for happy tummies, shiny coats, and maximum wags.

THE PACK’s ‘Dogs Dinner Done Right’ will on the menu at the following dog friendly locations throughout January:

Whilst millions of Brits are cutting down on meat in their own diets, pet owners are also looking for ways to reduce meat in their beloved pet’s diet, and THE PACK is making it easier by providing cans of their plant-based wet food to diners eating at the above restaurants.

Set up by Co-founders Judy Nadel and Damien Clarkson, the pet-food company produces plant-based wet dog food flavours, with three alternative meat options to fish, chicken, and beef - all nutritionally complete and healthy. 

Judy Nadel, Co-founder of THE PACK commented: “Any pet parent can tell you how frustrating it can be finding dog friendly restaurants. So THE PACK is delighted to be working with pioneering cafes and restaurants up and down the country who are enabling dogs and their parents to enjoy eating their food together - and knowing they're reducing their carbon footprint and pawprint with every bite! 

The startup believes that the same disruption in the human world is needed in the meat-heavy pet food industry, which currently produces 64 million tons of carbon dioxide each year. The environmental carbon pawprint of pet food manufacturing creates greenhouse gas emissions equivalent to the total emissions from the Philippines (yes, the entire country!)

Loui Blake, Founder of Erpingham House and investor in THE PACK added: “We love dogs here at Erpingham House, so it was a no-brainer to put THE PACK dishes on our menu. We want dogs and their pet parents to have the best dining experience with us and we can’t wait to see how it goes down with customers!” 

Launched in September 2021, The PACK is available to buy online at The Vegan Kind Supermarket.