UK’s First Naturally Flavoured Nutritional Yeast Lands At TheVeganKind Supermarket

You can now make your vegan food tastier and healthier with just one sprinkle of Notorious Nooch Co. 

The UK’s first ever, naturally flavoured nutritional yeast has launched at TheVeganKind Supermarket! 

The brand's mission is to make it easier, tastier and more fun to rethink meat and dairy. That's why the first flavours the brand launched are Smoky Bacon and Cheesy Immature.

The two notoriously delicious flavours deliver a ‘big on flavour, small on ingredients’ approach. Cheesy Immature and Smoky Bacon have been created by toasting yeast flakes to bring out their natural intensity, with both containing fewer than five (all natural) ingredients. 

Flexible and versatile, Notorious Nooch Co.’s naturally flavoured nutritional yeasts flakes can be sprinkled onto any dish, from pizzas, pastas, and pestos to chips, greens, and even popcorn. The opportunities are endless, and even the smallest sprinkle can pack a punch.

Steven Wildish, Co-Founder of Notorious Nooch Co. and author of How To Vegan (Penguin Books) said, “On my own journey to becoming vegan, I loved trying out new tricks to recreate the food I loved as a kid. For years a big part of adding a cheesy flavour to vegan meals has been to use nutritional yeast... but it never quite satisfied the craving. 

“Nothing seemed to turn up the flavour without compromising on vegan values or featuring a chemistry set of preservatives. Our naturally flavoured Notorious Nooch delivers an amazing, mouth-wateringly rich, cheesy hit, and a savoury bacon hit without harming a single hair on the head of any pig, goat or cow.” 

According to the Vegan Society, 12 million people are going to switch their diet into more meat-free this year, and one quarter of Brits will identify as a vegan or vegetarian by 2025. Notorious Nooch Co. is natural flavour sensation for anyone adopting vegan and plant-based diets.