Think Outside The Jar! Superfoodio Is The World's First Brand Of Peanut Butter Buttons

Better for you, better for our planet, and insanely tasty!

These peanut butter treats are the world's first snack revolutionising the whole product category. Supefoodio takes peanut butter out of the jar and into a delicious snacking button. 

This award-winning brand proves that great taste can be combined with health benefits and versatility, and sustainability sometimes means innovation blended with a journey back to the roots.

Superfoodio is a family business that makes insanely delicious peanut butter chocolates and snacks, the World's First of its kind! 

The brand was founded by husband-and-wife Jag and Nirali Mankodi, who were inspired by their backpacking adventure around South America.

Spending a long time with the local communities, the pair of foodies learnt how the locals lived off the earth sustainably. They unearthed some of the world's most nutritious foods and ingredients. In particular, they loved simple natural snacks such as peanuts that gave them the energy for explorations, from trekking through the jungles of the Amazon to conquering the Inca Trail in Peru.

Upon returning home, the couple decided to bring these healthy snacks to a broader audience. Combining their knowledge in the kitchen with their newly discovered passion for peanuts, they created Superfoodio's first product range - the peanut buttons.

"The problem with snacking out of a jar is that you always end up with sticky fingers and an oily mess! With our Peanut Butter Buttons, you can enjoy them straight out of the pack in a format never seen before. They are the perfect snack to satisfy that peanut butter craving anywhere, anytime. No jars, no mess, no more butter fingers!," they say.

Jag and Nirali care about environment and they do their best to make sure the business positively impacts the world.  

The company always uses simple 100% plant-based quality ingredients. All Superfoodio treats contain no palm oil, no soya lecithin, no sugar alcohols, no stabilisers, and zero refined sugars. The products are naturally rich in protein and fibre and low in carbs. They come wrapped in environmentally-friendly recyclable packaging. Currently, the team is working towards measuring and neutralising their carbon footprint. 

Superfoodio founders are passionate about creating vegan treats for pleasure, people and the planet.

"We're on a delicious mission to create plant-based treats for Pleasure, People and the Planet," they say. "Pleasure – no compromise on taste. Ever! People – Better-for-you and nutrition-focused. No empty calories! Planet – Respecting mother nature and animals. Have a positive impact on the planet for future generations", they explain. 

Superfoodio healthy snacks range includes Peanut Butter Buttons and Peanut Butter Bars. The Peanut Butter Buttons come in 4 flavour combinations: Original, Peanut Butter & Jam, Coco Crunch and Original PLUS – a low carb, more protein and keto-friendly option. 

The Peanut Butter Chocolate bars are available in 3 classic flavours: Smooth, Crunchy and Peanut Butter & Jam.  

The couple says their products are no ordinary chocolate. They blend single-origin ethically sourced cocoas with high-quality peanut butter to create creamy chocolate that will simply melt in your mouth. The result is outstanding - gorgeous taste and both smooth and crunchy texture and amazing reviews from customers.

Last year, Superfoodio Smooth Peanut Butter Chocolate Bar has won a Great Taste Award.

"Our customers are our brand ambassadors. They choose to support us and our mission. We are passionate about building a brand and products with our customers at the core," the founders say.

Both, the peanut buttons and chocolate are ideal for baking and frosting. You can use them to create amazing plant-based desserts, waffles, muffins, vegan ice cream, cakes and biscuits. 

Superfoodio founders' dream is to make a positive impact on our planet and people. They want to create better-for-you products that are easily available and affordable to all and bust the myth that eating clean is only for those who can afford it. 

"As a family business, we are always thinking about the future. From the ingredients we source through to the packaging we use, we are always looking for ways to improve as a business. Every decision we make must help towards our goal to protect our beautiful planet for generations to enjoy it freely." 

The duo shares some advice on launching a successful ethical brand. 

"There are no shortcuts. Make sure you are adding value to your customer's life and the world", they say. You have to truly believe in what you are building. Share your journey with like-minded people and find a support network/community. Test, learn and iterate. Always look for ways to learn and improve. Be kind to yourself. Building a brand is a marathon, not a sprint," they add. 

Currently, the Superfoodio team has been working on a range of delicious new treats that will be added to their lineup later this year. They cannot wait to get them into customers' hands. Stay tuned!