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TheVeganKind, the UK’s leading online vegan retailer, is launching a crowdfunding campaign
TheVeganKind, the UK’s leading online vegan retailer, has announced that they are launching a crowdfunding campaign with Seedrs. Once just a subscription box, Founders Karris & ScottMcCulloch also now operate an online supermarket selling thousands of vegan and plant-based products. The campaign will enable the business’ growing customer base to invest in and support the business as it looks to ex...
Motivated by their personal mission of making a vegan lifestyle easily accessible to all, the idea was born in 2013 out of the sheer frustration that they experienced searching supermarket aisles, checking labels and ingredients lists in their search for vegan products. They decided to launch a vegan subscription box that would be delivered once a month enabling customers to discover new and exciting vegan products. A vegan beauty box followed and the duo continued to experience overwhelming demand for their fledgling business.In 2016 the business moved into the world of eCommerce and opened a full online store, now stocking over 4,500 100% vegan products. Having tapped into one of the fastest growing lifestyle movements, the business has shipped out over 130,000 orders in 2019 alone and has a massed £5.6m in revenue since the company’s inception.In the UK, veganism has quadrupled in the last 4 years. It’s not just vegans though - 92% of plant-based and vegan meals eaten in Britain were eaten by non-vegans. Innovation in the sector is also booming with the UK launching more vegan products than any other nation in the world last year.Co-Founder and CEO, Scott McCulloch, said, “We completed a successful rewards-based crowdfunding campaign at the back end of 2018 and we got lots of questions asking when we would be doing an equity raise and when customers could buy shares in TheVeganKind. We are delighted to announce that the time has now come. Our community is at the heart of absolutely everything we do and we are completely focused on improving access to a vegan and plant-based lifestyle. The support that we’ve received to date is nothing short of extraordinary and we can’t think of a better way to say thank you than to give our community a chance to join us for the next step of our journey and be a part of the future of food.”TheVeganKind are working with Seedrs, one of the UK’s leading equity crowdfunding platforms.For those who are interested in hearing more about the campaign and would like to register their interest, you can do so here https://thevegankind.seedrs.com/