The Vegan Kind Lifestyle Box Reaches 100!

We can’t quite believe it - come February 2022, The Vegan Kind’s 100th Lifestyle Box will be shipped, woo hoo! It’s been an absolute dream of a ride so far. We’re extremely proud to have supported so many of you on your plant-based journey, delivering ever-evolving vegan snack boxes each and every month. How did we get here, what were our aims, and who are our loyal customers? 

The first ever Vegan Kind Lifestyle Boxes were shipped way back in November 2013 by our founders and new parents Scott and Karris, directly from a living room piled high to the ceiling with cardboard boxes, all kinds of vegan snacks, kids’ toys and nappies! It took a lot of blood, sweat, tears (not just from the baby!), and long, long hours, but each and every subscriber received their inaugural goodie box in time.

From Lifestyle Box 1’s newsletter…

“Welcome to the very first ever TheVeganKind box! We are so excited to finally be able to share this with you… we truly believe that being vegan is the single kindest thing you can do for yourself, the animals, and for the planet. This box is for anyone and everyone, whether you are already vegan, transitioning to veganism, vegetarian or even just someone looking to explore what it means to make ethical choices in your lifestyle.”

People, the animals, and the planet - those 3 cornerstones were in place right from the beginning and remain our guiding principles to this day. Everything we do is about making healthy, informed and conscious decisions that benefit your mind and body, animal agriculture, and the current Climate Emergency.  

Inside Lifestyle Box number 1 you would have discovered:

Our first ever featured charity was Farplace Animal Rescue who received 10p from each box sold. We give to animal related charities every month, and, since our launch, we are proud to say we have donated over £30,000 to charities including Veganuary, Wirral Animal Sanctuary and WWP Dog Rescue. 

In the years since, we’ve moved from our founders’ living room to a modestly sized warehouse, then to a slightly bigger warehouse, a bigger yet warehouse, and finally to an outsourced dedicated packing team sorting for our more than 8,500 monthly subscribers. We've worked with some of the biggest brands out there including Faith In Nature, Nando's, Wagamama, Kettle Chips, Bosh!, Clif Bar, Swizzels and Candy Kittens, and featured new and upcoming vegan brands such as Vego, Love Raw, Nomo, and Native Snacks who are all totally killing it now!

We've consistently delivered a new and varied Lifestyle Box every month and somehow here we are at the big One-Zero-Zero! It’s been an incredible journey so far and we’re over the moon so many of you have come along with us. 

Each box includes 7-8 sweet and savoury vegan snacks and drinks including chocolate bars, roasted nuts and kombucha cans, plus an exciting and varied “lifestyle” product such as candles, shampoo, or hand sanitiser - all from a wide range of cruelty-free, ethical, and eco-conscious companies. We also feature exclusive launches, further special discounts and the majority of products find their way onto The Vegan Kind Supermarket for you to enjoy again and again.

Across social media, our subscription accounts (Insta/ facebook) have a combined following of more than 260,000 and are growing exponentially month by month. The majority of subscribers follow a vegan or plant-based lifestyle but we also cater to vegetarians, flexitarians, and friends and family members keen to delight the vegan snack lover in their life with a gift!

For all you stat lovers out there: 36% of our Lifestyle Box subscribers are aged 25-34, 18% 18-24 and 54% 35+. 90% live in the UK, 7% the rest of Europe, and 3% are from around the world.

We look forward to growing stronger and stronger alongside our loyal customers for many more years to come, and can’t wait to celebrate Box 200 together!