Serena Williams Invested In Vegan Supplements Brand

WILE, a hormonal wellness brand for women 40+, announced it has closed a $3 million pre-seed round, receieving investment from tennis super star Serena Williams.

The US-based, WILE offers clinically backed vegan supplements, tinctures and drinks made with unique herbal and plant formulas, created in partnership with naturopathic doctors and research scientists.

WILE is one of Serena Ventures' first investments since announcing their $111 million raise last month and is one of several companies in women's health and lifestyle that Williams has invested in. 

Commenting on the investment, she said: It's astonishing that the market and medicine have ignored 50% of the population in the prime of their lives and frankly, their earning power." "It's rare to see an area of opportunity this vast, this underserved and this obvious. As an investor, we see this as a chance to support change in the culture with products women simply need," she added.

Serena Ventures is joined other investors supporting the vegan brand.

Focused on hormonal health and stress, WILE is the first supplement brand to take a holistic approach to perimenopause. WILE addresses and elevates the 30+ million midlife women who are too often overlooked.

"We've laid the groundwork and learned so much about our customers," says CEO and co-founder of WILE, Gwen Floyd. "This investment makes it possible for us to break through the silence and get her what she needs and wants, where she wants it."

WILE's supplements can be mixed and matched for overall hormonal health and its many unpredictable symptoms. That includes stress, which impacts "aging," health and perimenopause.