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Richmond Launches Vegan Sausages In Value Packs
UK meat producer Richmond is expanding its portfolio with the launch of Richmond Meat-Free Sausages in Twin Pack format and Richmond Meat-Free Frozen Sausages.
The brand says it will 'help retailers cater to larger families and offer shoppers greater value'.
The value packs will contain 16 sausages and are set to debut on the market next month.
The company is also launching Richmond Meat-Free Frozen Sausages - the standard pack in the frozen version.
Richmond launched its first meat-free sausages last year and the product was a huge success for the company.
Since then, Richmond Meat-Free Sausages have been the second best-selling meat-free product in the market with total sales reaching £1.7m.
The vegan-friendly range has also brought new customers to the brand, with 4.4% of new Richmond shoppers exclusively buying Richmond Meat-Free. According to the company, the new shoppers are staying with the brand as Richmond Meat-Free Sausages see the second-highest repeat rate in the category.
Victoria Southern, marketing and category director at Kerry Foods (owner of Richmond brand), said: “We’re really excited to be building upon the strong growth of our Meat-Free range to date by introducing two brand new formats to help retailers make the most of the demand for plant-based products.
"As the Nation’s Favourite sausage brand, we’re committed to bringing families together at mealtimes with great tasting food – and meat-free options that don’t compromise on delicious taste or succulent texture. To really make the most of this trend, it’s vital retailers offer a variety of meat-free formats to suit different occasions and consumer needs – whether that’s getting the freezer stocked for an upcoming family BBQ or making a round of breakfast baps with our new twin pack.’’
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