Redefine Meat Is Set To Launch 3d Printed Plant-based Meat In The UK

Israeli food tech start up Redefine Meat announced the commercial launch of its first ever series of 'New-Meat' products in the UK by the end of 2021.

Redefine's 3d printed meat alternatives are available today in select restaurants and hotels across Israel.  (famous for their meat quality and most debuting Alt-meat for the first time), 

The plant-based range consists of a premium hamburger, sausage, lamb kebab, middle eastern 'cigar', and ground beef developed for high-quality restaurants and open flame grilling.The company also revealed that it will launch its first whole cut range later this year, following pilot-testing success, providing meat lovers and chefs high-quality New Meat alternatives for the entire cow for the first time

With its versatile products Redefine Meat is focusing on meat lovers and restaurant chefs offering them alternatives they can be proud to serve.

The company has worked closely with global meat experts and developed 3d printing technologies to create a new category of high-quality meat products made from 100% plant-based ingredients. Redefine's vegan meat that does not compromise on the experience of eating meat and also goes beyond todays alt-meat products – attracting new chefs, non-vegans and meat loving consumers. Redefine's product range delivers perfect meaty taste and texture. 

"Launching our first product portfolio represents a big step in our mission to become the world's largest meat company, and accelerates our ability to bring to market our further innovation later this year," says Eshchar Ben-Shitrit, CEO and Co-Founder of Redefine Meat. "Each product in the range and the ones to follow are born from our understanding of meat at the molecular level, extensive R&D and technological innovation, which combined provides us the ability to create any meat product that exists today. This has been critical to achieving a superiority in taste that honestly, we did not even expect, and the technological versatility to do what no other has done – replace every part of the cow with tasty plant-based meat."

'Redefine Burger' with bulky grain sizes you would expect from a butcher and high quality steakhouse. Developed with feedback from leading chefs and butchers in Europe, it offers an extremely juicy, yet firm meaty bite. This vegan burger was successfully tested in an exclusive behind-the-scenes launch at Israel's most prestigious meat restaurant, which had never served alternative meat until then. 

'Redefine Ground Beef', designed to provide the most versatile and easy to cook minced meat offering in the market. The ground beef has a subtle meaty flavour and adapts according to any cooking method and dish, performing particularly well on a charcoal grill and can be used in a variety of veganised recipes. It makes a perfect culinary base for a wide variety of dishes in the best restaurants in the world. 

'Redefine Sausage', offers a plant-based alternative to a traditional pork sausage. Using a unique production method, the sausage has a bulky meaty bite with the coveted 'snap' of a casing.

'Redefine Cigar' is a classic Milddle Eastern treat with a delectable crust that cooks up flaky, and a bouquet of aromatic seasoning. The product was designed with the hospitality industry in mind, allowing for simple cooking in ultra-large quantities.

'Redefine Kebab' is arguably the most meat-like product ever to be introduced in the past decade. Developed in stealth-mode for over two years, it is an extremely juicy, minced meat product designed to address the most common meat street food dish.

Redefine Meat recently secured $29 million USD in funding, the highest ever Series A round for an alternative meat company at that time. Founded in 2018, Redefine Meat is a pioneering meat company creating tasty New-Meat made from plant-based ingredients. The company's mission is to create a world where anyone can enjoy great meat without any compromise, by using technology instead of killing animals. 

"In 2018, my co-founder and I started with a vision to replace the entire cow with tasty meat alternatives that would be embraced by meat lovers around the world," says Ben-Shitrit. "With the backing of such strong investors and strategic partners, and the incredible global interest we continue to receive, the progress we have made has been phenomenal and we're only just getting started. For those seeking to believe it, I encourage you to try our New Meat and taste it for yourself. We don't expect you to like it, we expect your mind to be blown."