Priyanka Chopra Debuts Vegan Hair Care Brand

Hollywood superstar Priyanka Chopra Jonas has launched her first vegan hair care brand Anomaly with a mission to democratise sustainable beauty.

The actress spent 18 months developing the line in collaboration with beauty brand incubator Maesa 

The products were created to address specific hair need. The line features four shampoos: clarifying, hydrating, gentle, and dry, three conditioners: volumizing, smoothing, and shine, and a deep conditioning treatment mask. 

Each product costs $5.99 ant they are available exclusively at Target stores across the United States.

“We spend less on packaging to spend more on superior, class-leading, and clean formulas to create your best hair days full of beautiful, shiny hair,” Chopra said. “It’s also our mission to leave the world better than how we found it. Our bottles are made from 100-percent plastic trash diverted from landfills and ocean plastic and our cans are infinitely recyclable. We bring you quality hair care without compromise so that you can have beautiful hair without costing the earth.” 

She added: "It is our mission to leave the world better than how we found it. Our bottles are made from 100% plastic trash diverted from landfills and ocean plastic and our cans are infinitely recyclable. We bring you quality hair care without compromise so that you can have beautiful hair without costing the earth

Within the next year, the brand aims to expand outside of the US.