Plant-based ready meals are becoming more affordable

Plant-based ready meals are more climate-friendly
Plant-based ready meals are more climate-friendly options than traditional meat options. UK consumers are increasingly looking for meat-free meals in supermarkets. Currently, plant-based ready meals are also the fastest-growing category, up by 92% since 2018. Increasing demand for plant-based options is also making the prices cheaper.

Plant-based ready meals are becoming more affordable

According to a survey by Eating Better, in seven out of ten supermarkets, plant-based meals are already cheaper by portion than meat. The survey examined 2743 ready meals across ten UK supermarkets. The results show that there’s been progress on offering more sustainable options, with a 50% increase in the range of vegetarian and vegan meals since 2018. Simon Billing, Executive Director at Eating Better, said: “Retailers influence how and what we eat and have a responsibility to help us make healthy and sustainable food choices.
Climate-friendly food needs to be mainstream and shouldn’t cost more, so it’s good to see progress on choice and affordability.”

More plant-based meals options

Eating Better has been encouraging the retailers to make their offerings at least 50% plant-based. Until now, none of the retailers reached that goal, but the survey results show much progress. Although 70% of the ready meals in major supermarkets contain meat, the number of meals with meat as the main ingredient has dropped by 9% since 2018.

Anna Taylor OBE, Executive Director at Food Foundation, said: “This year’s survey from Eating Better shows some encouraging progress being made by the retailers, although there’s certainly a lot more that can be done.
While it’s good to see the price of plant-based ready meals come down, the high proportion of meals containing meat remains a cause for concern given their negative impacts on both health and the environment.”

Mighty Plants large frozen vegan meals range

Mighty Plants online store offers only 100% healthy ready meal options that are better for our health, the planet and animal welfare. We select the best frozen products from UK’s favourite vegan brands, including The Brook, Neats Kitchen, Root Kitchen, Veg ‘an’ Love, Miami Burger and Lazy Vegan, and we deliver them to your door.

Check out our delicious range of vegan ready meals!