New Plant-based Egg Alternative - Oggs Partners With Restaurants To Introduce Its Latest Innovation

OGGS will join forces with Bella Italia restaurants to introduce its award-winning vegan product innovations to the Bella Italia menu, celebrating the start of Veganuary.

From the 3rd January, Bella Italia customers will be able to experience a new vegan carbonara dish, called Carb-OGG-nara, which is made with vegan pancetta and OGGS latest innovation, a plant-based egg alternative made from chickpeas. For those who enjoy vegan desserts, OGGS Melt-In-The-Middle Chocolate Puddings will also be available at Bella Italia restaurants this January.

Veganuary campaign has seen more than 585,000 people in the UK try vegan diet for the month of January.

Jocelyn Mostert, Marketing Director – Bella Italia, comments: “We’re delighted to be featuring OGGS on our menus. Having a good range of vegan dishes on offer for customers has become so fundamental. Consumers are not used to compromising and nor do they need to. If we want to create sustainable change, we need to provide vegan dishes that not only taste like the traditional alternative but are also cooked in the same way.”

Bella Italia is a part of Big Table Group which operates more than 150 restaurants across the UK and Ireland. 

Founder of OGGS, Hannah Carter, wants to make it as easy as possible for cooks, chefs and hospitality outlets to create great-tasting vegan dishes: “It’s so exciting we’re launching our newest innovations into foodservice, starting with this incredible collaboration with Bella Italia. The Carb-OGG-nara dish showcases the versatility of Scrambled OGGS as more than just a breakfast option. Together, we’re making it even easier for people to make food choices that taste incredible and significantly reduce carbon emissions through swapping eggs for OGGS.

OGGS is an innovative, all female-led plant-based food brand. Scrambled OGGS, which uses up to 70% fewer carbon emissions when compared with eggs, won the “Innovation Award” at food-to-go show, lunch!, and was awarded “World’s Best Egg Alternative” at the World Plant-Based Taste Awards, receiving the seal of approval from buyers and visitors before it’s even hit menus. As an ethics-led business, OGGS measures success in things that matter, like CO2e reduction, recyclable packaging and animal welfare (chickens having the day off).