New Brand JIN JIN Debuts Fermented Superdrink In The UK

New drink brand JIN JIN has launched its cultured fruit and vegetable drink concentrate in the UK. Packed with probiotics and complex enzymes from more than 35 raw and natural ingredients, JIN JIN is a fermented drink containing living bacteria that are beneficial for your health.

JIN JIN is made from different kinds of fruits, vegetables, mushrooms, and cultures. The ancient process of fermentation produces beneficial bacteria, supporting gut health which helps introduce balance to the body's functions. It also contains Lactobacillus, a super probiotic that plays the primary role of defending bodies from unwanted bacteria and can help break down food, and absorb nutrients. 

JIN JIN is low in sugar, gluten-free, dairy-free and vegan-friendly. 

Unlike fermented tea-based kombucha ready-to-drink products, JIN JIN is a cordial, and it's recommended to mix 1 part (20ml) of the concentrate with 10 parts of still or sparkling water. The drink can be used in smoothies and cocktails.

JIN JIN is the brainchild of founder Sohn Supradya Aursudkij, who quit her job in fashion and events to set up the company last year. 

The business idea evolved after she discovered this miraculous drink, which has greatly benefited both herself and her partner who suffered physically and emotionally from a busy way of life and stress. Unable to find anything like it in Europe, she decided to bring the drink to the UK. 

Fruit and vegetable-based enzyme drinks are already trendy in Asia. The European kombucha market was worth nearly £180 million in 2019 and is expected to reach roughly more than £580 million by 2020.

In a statement sent to TheVeganKind, Sohn Supradya Aursudkij, Founder of JIN JIN, said: "We live in a fast-paced world, which sometimes makes us overlook our physical and emotional wellbeing. It has become my mission to share JIN JIN with everyone I can. I truly believe that good wellbeing creates positive energy and makes us feel at our best, and when we are at our best we can achieve anything. I want JIN JIN to be part of peoples' journey towards better health and can't wait for people to discover it."

JIN JIN is currently available online, starting from £25 for 10 x 20ml bottles (10 servings), in 750ml bottles (37.5 servings).