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Meet DUG - the most planet-friendly of plant-based milks on the market

New sustainable plant-based milk has now launched at Mighty Plants vegan marketplace. This unique vegan alternative to dairy milk meets conscious consumers’ demand for good plant-based foods from a taste, health, and climate perspective.

The genius potato-based milk is free from the 14 most common allergens including lactose, soy, gluten and nuts, so it’s perfect for those who suffer from food allergies. DUG works just like dairy milk. It is incredibly creamy, makes perfect foam in coffee, works just like any other milk. Whether you’re pouring it in your hot drink, baking or cooking, DUG will never separate.

One of the most environmentally friendly plant-based milks globally, DUG is made with one hero ingredient - potato. Thanks to potato low climate footprint, DUG is the most sustainable milks.
Potatoes contain almost all the nutrients we need, which means you can practically live on potatoes alone. They are stuffed with protein, vitamins, minerals, antioxidants, fibre and carbohydrates. All you would need to add is vitamins A and D.

The secret method for making DUG milk is a mix of a patented emulsion of potatoes and rapeseed oil developed by Professor Eva Tornberg at Lund University in Sweden.

DUG is available in three flavours: Original, Barista and Unsweetened.
DUG ORIGINAL is perfect for a cereal bowl in the morning, mixed into your smoothies and with tea and coffee. You can use it for cooking your favourite dishes or enjoy it by the glass.
DUG BARISTA is ideal for Coffee lovers as it is designed to add creaminess and foam to any hot drink.
DUG UNSWEETENED has no added sugar, but it foams well and makes excellent milk for all those who want a great tasting plant-based milk but with less sweetness.

“We have a good product that we are proud of. Taste and climate footprint have impressed both consumer and expert panels. Our choice to use potatoes as a base means that we have a super-sustainable drink. Potatoes don’t need much to grow at all, making them a super-sustainable crop compared to others like soybeans, almonds or oats. Not to mention dairy products”, said Thomas Olander, CEO of Veg of Lund, the maker for DUG.

Launched for the first time in Sweden in May, DUG has already attracted attention in the international food industry. In this year’s edition of the World Food Innovation Awards, DUG was nominated in four classes among 276 products from 22 countries. DUG won the Best Allergy-Friendly Product award and received a special prize in the category Best Plant-Based Beverage.
This genius potato milk DUG is now available to buy online at Mighty Plants!

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