Meat Company Launches Plant-based Range Dopsu

Irish meat company ABP has launched a new plant-based brand, Dopsu. 

Dopsu is aimed at flexitarians who reduce meat consumption and all those looking to replace meat with plant-based options. The product range includes No-Beef Pieces, No-Chicken Pieces, No-Duck Pieces, No-Lamb Pieces and No-Pork Pieces.  It is made from pea and wheat and pea protein and contains no preservatives, soy or palm oil. 

The products are high in protein and fibre, low in saturated fat and sugar. The whole range is suitable for vegans and vegetarians. It is manufactured in a dedicated meat-free production facility in Liverpool. 

ABP said it was high in protein, with only slightly less per 100g than chicken or beef and contained nearly five times the fibre of beef or chicken per 100g. The Dopsu range - the name is a combination of the words ‘doppelgänger’ and ‘substitute’ - could be used in a wide selection of dishes, including stir fries, salads, pies and pizza toppings to provide a convenient meal solution, ABP said.

The company says it wanted carbon footprint of the range to be minimal and had commissioned a full lifecycle analysis report from Carbon Analytics. According to that report, just 2.25kg of CO2 ​emissions are produced per kg of product across the supply chain, versus 6.9kg/kg of chicken and 39.2kg/kg of lamb. 

Bob Carnell, chief executive officer at ABP UK said: “With research showing the meat-free category has doubled in size over the past five years, we recognise the need to respond to consumer demand in the sector. The product has already been very well received in the foodservice sector and we hope to build on that success in retail.​

“The launch of a meat substitute brand complements our core business, beef, and provides a choice for flexitarian consumers who are being driven by health, convenience and environmental considerations,”​ he added.