Magnum Launches Mini Versions Of Its Iconic Vegan Ice Creams

A day without pleasure is a day lost, and that is why Magnum is encouraging you to find and indulge in small moments that make Veganuary that little bit more pleasurable. 

Magnum ice cream, the world’s authority on pleasure, has introduced miniature versions of your favourite vegan flavours right in time for Veganuary. A reminder that moments of pleasure also come in small packages, Magnum Vegan Minis are now available in multi packs containing a selection of two winning flavours: x3 Magnum Vegan Classic and x3 Magnum Vegan Almond.

Magnum Vegan Classic Mini combines a smooth, vegan ice cream base made with high quality Madagascan vanilla, fully dipped in a layer of delicious signature Magnum vegan cracking chocolate. Magnum Vegan Almond Mini is a velvety plant-based ice cream dipped in smooth vegan chocolate with crunchy Californian almond pieces, offering a deliciously nutty experience.

January is known to be a gloomy month, but small moments of pleasure can make a huge difference. So, whether you’re 100% vegan or take a flexible approach to your diet, Magnum Vegan Minis are a winning combination for pleasure seekers and provide the perfect sized treat.

Magnum also introduces a new and improved recipe to its much-loved Vegan range, using naturally derived ingredients for plant-based deliciousness: Magnum Vegan Classic, Magnum Vegan Almond and Magnum Vegan Sea Salt Caramel. Pea protein is the key ingredient that helps bring the velvety, smooth Magnum ice cream to life, allowing Magnum to create a plant-based ice cream that does not compromise on taste or texture. Also sustainably sourced West African cocoa used in the chocolate certified by The Rainforest Alliance, to the high-quality Madagascan vanilla and Californian almonds make the ice cream so delicious.

Magnum’s vegan ice cream have all been awarded the PETA Vegan Food Award. 

“We’re thrilled that Magnum is launching Vegan Minis this January,” said Toni Vernelli, International Head of Communications at Veganuary. “Veganuary’s role is to help people choose plant-based foods, whether their motivation is health, planet, people or animals. And it is much easier to persuade people to try vegan if there is plenty of great-tasting, high-quality food like this readily available in shops!’’