Korean Cosmetics Giant Launches Vegan Brand

Amorepacific, a major cosmetics manufacturer in South Korea, has launched a vegan brand called Enough Project.

The new brand features seven new products, including cleansing oil, essential lotion products and sunscreen. 

The products are cruelty-free and 100% vegan, with no animal testing and containing no harmful ingredients.

The Enough Project moisturising cream contains Bakuchiol, a plant-based chemical compound with antioxidants and beta-hyaluronic acid, which is 1.5 times more effective in skin regeneration than traditional cosmetics. 

The company says the new brand’s design is practical and does not tie to any gender and age. 

Enough Project was exclusively launched on e-commerce platforms due to increasing consumer interest in online shopping.