Glaswegian Poet Teams Up With Flora To Create A Piece Of Art That Celebrates Sustainability

Flora Plant B+tter, a brand owned by spreads manufacturer Upfield, has launched a new spreadable butter alternative, Flora Plant B+tter Spreadable.

Flora Plant B+tter Spreadable is fully plant-based, made with 100% natural ingredients, and contains no artificial colours or flavours.  

Flora Plant B+tter Spreadable has 70% lower carbon footprint than dairy butter based on a product lifecycle assessment, and the tub, lid and foil are all recyclable.  

Creating more sustainable products, like the new spreadable, are part of the brand’s commitment to create more environmentally friendly, plant-based alternatives for customers that want to shop, and eat, more sustainably. 

The latest innovation from Flora Plant B+tter has transparent carbon footprint labelling for sustainable shoppers and has been approved by the UK Vegan Society. 

The new spreadable product is great for baking, cooking, spreading, and frying, and has the same rich, creamy taste as dairy butter. Perfect for BBQs, weeknight dinners and everything in between. 

Famous Glasgow-based vegan poet, Gray Crosbie has collaborated with Seaspiracy artist, Francesca Page and Flora Plant B+tter, to create a new piece of art that celebrates sustainability and all things plant-based. 

The artwork has been painted on one of Shoreditch Highstreet’s famous graffiti walls in East London and depicts the power of vegan and plant-based diets.

Created especially for the launch of Flora Plant B+tter’s the mural includes Gray's poem:

This is plant-power,

we-can-do-this-together power.

Diet change, not climate change,

what-you-put-on-your-plate power.

Eat delicious.

Eat kind to our climate.

Alan Black, Marketing Director of Upfield UK & Ireland said, “Offering healthy, tasty and plant-based products that are more sustainable is one of our principal objectives here at Upfield, which is why we have launched Flora Plant B+tter Spreadable. 

The desire for more sustainable, vegan products is rising, and so we wanted to provide customers a spreadable alternative to dairy butter that is made with 100% natural ingredients, and could be fully recycled, but still had the creamy, delicious taste of butter.  

The launch of Flora Plant B+tter Spreadable is a great step towards our brands committing to providing plant-based, sustainable products to customers, and we look forward to hearing feedback on the new spread.”