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Fruit-Tella Is Now Entirely Vegan
Confectionery brand Fruit-tella is switching its popular chews to a fully vegan product.
Confectionery brand Fruit-tella is switching its popular chews to a fully vegan product.
The vegan make over of the recipe will include the Fruit-tella Strawberry Mix Chews, Fruit-tella Duo Stix, and the latest Fruit-tella Berries & Cherries.
The chews are made with real fruit juice, all-natural colourings and flavours.
The vegan sweets will roll out across all stores in November.
Lauren Potter, Senior Brand Manager at Fruit-tella, said: “Fruit-tella has been synonymous with the highest quality sweets since 1931. We are delighted that those who favour a plant-based diet can now join in the fruity fun too.
“We have worked hard to perfect a vegan recipe that replicates the taste and texture of our beloved chews, and we are certain that the new formulation will be a surefire hit with existing consumers and new shoppers alike. We look forward to welcoming some more fans to the Fruit-tella family!”
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