Fruit-Tella Is Now Entirely Vegan

Confectionery brand Fruit-tella is switching its popular chews to a fully vegan product.

The vegan make over of the recipe will include the Fruit-tella Strawberry Mix Chews, Fruit-tella Duo Stix, and the latest Fruit-tella Berries & Cherries.

The chews are made with real fruit juice, all-natural colourings and flavours.

The vegan sweets will roll out across all stores in November.

Lauren Potter, Senior Brand Manager at Fruit-tella, said: “Fruit-tella has been synonymous with the highest quality sweets since 1931. We are delighted that those who favour a plant-based diet can now join in the fruity fun too.

“We have worked hard to perfect a vegan recipe that replicates the taste and texture of our beloved chews, and we are certain that the new formulation will be a surefire hit with existing consumers and new shoppers alike. We look forward to welcoming some more fans to the Fruit-tella family!”