Footballer Romelu Lukaku Becomes Beyond Meat's European Ambassador

American plant-based meat company Beyond Meat, a leader in meat alternatives, announced that Belgian footballer Romelu Lukaku joins it as one of its first European ambassadors.

Romelu will help the company to champion the benefits of plant-based protein, such as resource conservation and animal welfare, to millions of consumers in the UK and across Europe. He has experienced first-hand the nutritional benefits of adding plant-based meat into his diet and is ready to share how he always strives to Go Beyond. 

Romelu joins globally-recognised professional athletes such as Lewis Hamilton, Nick Kyrgios, Chris Paul, Kyrie Irving, and Lindsey Vonn, as well as many other celebrities who champion the benefits of Beyond Meat including Kevin Hart and Snoop Dogg. Romelu is featured in a new video at his favourite pub – The Chelsea Pensioner – enjoying Beyond Bangers and Mash, a plant-based twist on one of Britain’s favourite comfort foods.

“Diet is a big part of my daily life and over time I’ve really understood how eating more plant-based food, like Beyond Meat, can seamlessly fit within my routine,” said Romelu Lukaku. “I’m thrilled to be teaming up with Beyond Meat as I have experienced first-hand how their delicious options have made eating plant-based easy, and I love how it helps me lead a balanced lifestyle.”

“Romelu is an athlete who embodies our mission to Go Beyond and exemplifies how athletes at the highest calibre are choosing to include plant-based protein in their diets for its nutritional benefits,” said Beth Moskowitz, Chief Brand Officer, Beyond Meat. “At Beyond Meat, we are proud to partner with top athletes to inspire consumers to make small changes that can add up to create a positive impact for the planet.”

He added: “It’s no secret that Brits love a banger! And it’s become one of my favourite dishes too since being in the UK. I really enjoy cooking for the people I love and the Beyond Sausage never disappoints. Packed with 17g of plant-based protein, it’s the perfect winter warmer and works brilliantly in hearty and wholesome dishes such as bangers and mash, toad in the hole or it can be simply chopped and added to pasta or used as a pizza topping.”

All Beyond Meat products are made of high-quality plant-based ingredients without cholesterol and are better for the planet than traditional meat. Sure to satisfy seasoned flexitarian or a meat-lover, Beyond Meat’s much loved Beyond Burger, Beyond Sausage, Beyond Mince and Beyond Meatballs make the shift to plant-based diet easier for anyone.