Food culture and vegan dining experience.

We spend approximately four and a half years of our lifetime eating. If you estimate the time we spend preparing food and shopping for food products, that would probably be ten years altogether. That’s a big part of our life.
The food culture came out from one of our primal need to eat, but it has been much more than that. Food culture is not only about eating. It is a much longer story of preparing, discovering, inventing, creating, exploiting and exploring the food landscape.

Why is food culture influential?
Food activates all our primary senses: taste, smell and sight and it creates vivid memories related to different situations.
Food is a tool for making connections with others and building up strong positive emotions. When we want to comfort someone sad, we give them chocolate or some sweets. When something tastes really good, it makes you forget about your worries. Food makes us feel good. Food is not only the comfort and but it is also a source of pleasure.
People eat food to celebrate special occasions and events and when they have fun. Food accompanies all your life’s joyful moments: weddings, birthdays, anniversaries. The dining experience is a sophisticated multi-sensory experience. Flavours of the food are reflections of people who made them. Eating experience connects you to your family, friends, and other cultures. Food connects you to your heritage and accompanies your childhood memories. Remember your grandma’s dumplings or the taste of ice-cream on summer holiday? Remember the smell of your mum’s cake?

Food experiences build up unforgettable memories.
Through embracing our food culture, we create habits, customs and memories that last forever and shape us.
Although food culture differs geographically in places, it is universal for every society. Every society has its own food tradition and customs. Travelling and discovering local dishes is the best way to learn about other cultures. Through tasting different cuisines and dishes, we learn more about other countries and its people than when reading about it. Every single destination offers a varied food cultural experience that is universal for everyone, regardless of religion, education or status.

Why are good vegan restaurants so crucial for growing veganism?

Dining out as vegan used to be challenging not so long ago. There were almost no vegan options available. Once you landed in a regular restaurant, you could get offered boiled potatoes and lettuce or pasta without sauce because meat or dairy products were used in cooking every meal. These days the situation has changed entirely. There is more public awareness about food and environment, veganism has become trendy, and more people consciously follow a healthy sustainable lifestyle. Vegan restaurants have become extremely popular and they appear in every bigger city around the world. They boost a positive image of the movement by offering better quality and more creative cuisine. You don’t have to compromise on your values, and you can enjoy a tasty meat-free meal wherever you go.

Vegan restaurants are not only for vegans!
They are dining places that expand vegan experiences for everyone who wants to enjoy good food and follow a healthy lifestyle. Modern vegan restaurants offer creative, interesting fusion cuisine with the best quality products and the highest service standards. Great vegan restaurants are places where others can experience and understand the vegan culture. They promote vegan lifestyle in the best way. This can help veganism to become even more popular. Today if you ‘go vegan’, you can always take your friends and family out with you so they can experience themselves that #veganisbetter. Better for the planet, better for health and even better for the taste.