Domino's Launches Plant-based Pepperoni Pizza And Reports 73% Spike In Vegan Orders

Say 'Nay' to meat Pepperoni!

Domino’s is encouraging more people to join Veganuary and ditch meat and dairy for a month. The chain has launched its first vegan pepperoni pizza!

The new menu item is called PepperoNAY and will be available at 1,200 restaurants across the UK for a limited time.

The pizza was created in collaboration with a Dutch plant-based meat producer The Vegetarian Butcher and features slices of meatless pepperoni.

You can also order PepperoNAY with Domino's signature vegan Garlic & Herb dressing.  

Melanie Howe, Domino’s food and digital communications manager, said: “After much experimenting in the Domino’s kitchens, with taste tests a plenty, we can’t wait to bring Vegan PepperoNAY to the masses.” 

“These smoky PepperoNAY slices are going to go down a treat. With deals to suit every budget, there is no excuse to not try something new this January!”

The latest launch comes after Domino’s reported a 73-per cent increase in vegan orders.

The new vegan pepperoni pizza is available to order online and from Domino’s stores nationwide.