Cheese Giant Bel Has Launched Vegan Cheese Brand In US

Dairy cheese company Bel Brands USA (known for its Baby Bel and The Laughing Cow) is introducing Nurishh - its first vegan cheese range.

According to the press release, the new launch is placing Bel among the first traditional cheese companies to add plant-based cheeses to its product portfolio. 

"Food plays a big role in cultivating happy and healthy moments, because the simple act of sharing a meal holds the power of bringing families together," said Florian Decaux, plant-based acceleration director for Bel. "Nurishh can help you create dishes that bring everyone to the table – like a perfectly melted grilled cheese or a delicious cheesy pizza."

The new vegan cheese range was developed by Bel's French cheese-making experts. Nurishh has a great cheesy taste and  it melts like traditional cheese. It's a good source of calcium and vitamin B12 and contains no artificial colours or flavours.

All the products in the range are certified plant-based and lactose-free. 

The range includes vegan slices and shreds: Nurishh Cheddar Style Slices, Nurishh Mozzarella Style Slices, Nurishh Provolone Style Slices,  Nurishh Cheddar Style Shreds, Nurishh Mozzarella Style Shreds, Nurishh Cheddar & Mozzarella Style Blend. 

By expanding its product offering with plant-based cheese, Bel aims to become a major player in the healthy snack market – diversifying through growth in dairy, fruit and plant-based products. 

Nurishh will be available at select retailers across the US in April 2021.