Brits Four Times More Likely To Be Kinder To People And Planet Since The Pandemic

A new study conducted by Meatless Farm reveals we are four times more likely to be nicer to people as one in five (21 percent) plan to be kinder to people this year compared to just 5 percent before the pandemic in 2019.

The survey of 2,000 UK adults carried out in 2019 and 2022 examining our plans for the year ahead, shows it’s not just our care towards each other that has increased since the pandemic, but also the planet and our mental health.

Switching off has become more important as one in five (19 percent) are set to cut down on social media usage this year versus just 3 percent two years ago.

When it comes to the planet, two fifths (43 percent) of Britons plan to eat more plant-based food and reduce their meat consumption compared to just 1 in 10 (9 percent) in 2019.

Not just Gen Z and Millennials, almost a third (28 percent) of the over 55-year-olds plan to reduce their meat consumption in 2022, whilst a quarter (26 percent) of UK adults intend to be more sustainable.

The research found we are three times more likely to be motivated to buy plant-based meat alternatives due to environmental factors now (28 percent) compared to two years ago (8 percent), and health benefits are just as important as texture (both 37 percent) when it comes to buying plant-based meat.

Morten Toft Bech, Founder of Meatless Farm, said: “Going into 2022 with more kindness in our hearts and minds will hopefully benefit both ourselves and the world around us. It can take a big change like a pandemic to show us what’s really important, but we only need to make small changes to make a big difference, whether that’s reducing meat consumption to benefit the planet or being nicer to people this year.”

Meatless Farm was founded by Morten Toft Bech in 2016 to help reduce the world’s dependency on intensively farmed meat. He and his family had struggled to find a meat replacement that the whole family enjoyed and that wasn’t expensive. The company is now one of Europe's fastest growing plant-based brands, available in over 20 countries.

On average Meatless Farm products use 90% less land and 70-80% less water than their meat counterparts and contribute to biodiversity. Its products are made in the UK and Netherlands.