Simple Login
Our simple login does not require you to sign up or to use any password. We’ll send you a code which you can use to sign in safely.
Birds Eye Announced Official Plant-Based Supporter Of Team GB Ahead Of Tokyo Olympics
Birds Eye brand has partnered with Team GB and became its Official Supporter ahead of the rescheduled Tokyo 2020 Olympic Games. The company aims to use the partnership to make plant-based meat alternatives more mainstream. Birds Eye wi...
Birds Eye brand has partnered with Team GB and became its Official Supporter ahead of the rescheduled Tokyo 2020 Olympic Games. The company aims to use the partnership to make plant-based meat alternatives more mainstream.
Birds Eye will launch a marketing campaign that will incorporate in-store activations, on-pack promotions, and social media activity with Team GB athletes.
Tim Ellerton, the BOA Commercial Director, said: "This is an exciting partnership in a really interesting area, not just in our athlete community but on a wider national scale as meat-free and plant-based diets become increasingly popular."
"The team at Birds Eye have some very exciting activation plans in the coming months, and we're proud to support them in bringing those plans to life with the help of a variety of Team GB athletes."
Commenting on the partnership, Sarah Koppens, Birds Eye UK Marketing Director, said: "We are so proud to become the official plant-based partner to power Team GB. As the fastest growing meat-free brand, we have a relentless ambition to demonstrate the delicious power of plants, dispelling any lingering misconceptions around the meat-free category.
"We conducted a quick-fire Facebook poll with a group of past and present Team GB athletes and over two-thirds said they've actively reduced their meat consumption over the past three years*. We look forward to bringing some of their stories to life throughout our campaign."
The Olympic Games were rescheduled due to the ongoing Covid-19 pandemic and will take place in Tokyo on 23rd July.
Article by Vegan Kind
The “chicken-iest” vegan chicken ever lands on the supermarket shelves this week...
Mummy vegan sausages for the little ones! These spooky little hot dogs are simpl...
You don't need much time for these. In 10 minutes, you can transform 3 ingredien...
Crispy delicious roasted potatoes to pair with your favourite plant-based meat! ...
Boooo! Try these spooky vegan chocolate banana ghosts! Made with white vegan cho...
Article by Vegan Kind
The vegan campaign flag flies on the International Space Station and orbited Ear...
Article by Vegan Kind
What restaurants are launching new menu items this Veganuary?
Article by Vegan Kind
One of the most popular cheese brands, The Laughing Cow has added a new plant-ba...
Article by Vegan Kind
More people in the UK are following a meat-free diet in 2024, choosing to eat on...
Article by Vegan Kind
Juicy Marbles, a pioneer of 100% plant-based whole cuts, known for creating the ...
Article by Vegan Kind
The new vegan Galaxy bar is made with dairy-free milk chocolate, dried fruits an...
Article by Vegan Kind
The first plant-based salmon alternative, named by its creators "THE FILET – Ins...
Article by Vegan Kind
Denmark is the first country in the world with a ready action plan and proposals...
Article by Vegan Kind
New research shows that nearly 50% of UK consumers are reducing their meat intak...
Article by Vegan Kind
Dreamfarm has just announced it received an investment of €5 million that will b...
Article by Vegan Kind
Beyond Meat wins GOLD at Casual Dining Innovation Challenge 2023 for its plant-b...
This dish is quick to make, nutritious and easy to make.