Beyond Meat Teams Up With Peter Andre To Make Plant-based BBQ

One of the world's biggest and most popular plant-based companies Beyond Meat conducted a survey of Britain’s barbecue routines. The results show how traditional British BBQs lacks inspiration and the BBQ know-how. 

The new survey revealed that over a half (54%) of people are struggling to know what to cook for plant-based guests. More than a third (36%) thought that plant-based meat was just for vegan and vegetarian guests, and almost a fifth (17%) of Brits didn’t even realise they could BBQ plant-based meat.

1 in 3 Brits plan to BBQ plant-based meats

Over 1 in 3 (37%) of the UK said they plan to BBQ plant-based meat this year - explaining that it’s delicious on a BBQ (38%) and a more sustainable option compared to animal meat (43%). 

The key lows of the average British BBQ were bickering and serving inedible food. Families will fall out after just an hour, having spent 43 minutes getting the BBQ to work. After the BBQ has started, it takes approximately 58 minutes to burn the first sausage and 66 mins to regret hosting the event.

What is the hardest part of BBQing?

Nearly a third of Brits (29%) said they didn't know if things were grilled properly. Among the top concerns for those BBQing were burning the food (34%) and running out of food (24%). Nearly half (44%) of the nation said spending time with the family was the best thing about a BBQ. 

Bram Meijer, Marketing Director EMEA, Beyond Meat, said: "The survey highlights Brits are in dire need of BBQ upskilling. We want to show the UK how easy and delicious it is to grill plant-based meat this summer, and share tips on how to create the best BBQ experience. With our range of delicious Beyond Meat products including our iconic and award-winning Beyond Burger, you'll be able to wow your friends and family and throw the ultimate BBQ this summer."

Make your BBQ plant-based this summer with the help of Peter Andre

Following the survey results, Beyond Meat aims to inspire Brits everywhere to take their BBQ beyond this summer by bringing together the #BBQBeyondSquad, made up of BBQ lover and flexitarian Peter Andre, Weber UK Grillmaster Dan Cooper and BBQ stylist The Social Set-Up (Monda Stepanovaite). They are revealing how to create the tastiest, most stylish and social-worthy BBQ this season.

Commenting on the collaboration, Peter Andre said: "I’m delighted to be teaming up with Beyond Meat to inspire more people to put plant-based meat on their BBQ this summer. Their burgers sizzle on the grill and taste amazing. It’s as easy to cook as animal meat, and is better for the planet. Beyond Meat makes it incredibly easy to live a flexitarian lifestyle, something which myself and my family are a huge believer in.”