Because You Wouldn't Eat Your Best Friend - Drew Barrymore Partners With A Meat-free Brand

Drew Barrymore has joined meat-free brand Quorn and become the brand's first-ever "Chief Mom Officer" (CMO). In her role, the world famous actress and producer is helping Quorn extend its mission to provide healthy food for people and the planet.

Charismatic Barrymore stars in Quorn latest TV ad. This warm and cheeky film was shot in the style of a 70s home movies and is soundtracked by a song with the lyrics: “you’re my best friend, I’m alive when I’m with you.”

Barrymore's best friends in the video is a giant chicken ‘Chiqin' and they spend a day together, changing clothes, eating Quorn vegan chicken nuggets, reading magazines and dancing in the living room. The video closes with the tagline, “because you wouldn’t eat your best friend.”

Commenting on the collaboration, Drew Barrymore said: "This partnership is very personal for me. As a mom of two daughters, I know the importance of having affordable, easily accessible and delicious options that I feel good about serving my kids. I love this brand because the integrity of its mission truly motivates me and I'm honored to be joining as Chief Mom Officer."

Drew will work directly with the brand to help develop new products, create recipes in partnership with the brand's Executive Chef Stephen Kalil and share content on how to incorporate more meat alternatives into mealtime.  

"From our first conversation with Drew, it was evident that she was the right partner for our brand due to her familiarity with the product," said Quorn President Judd Zusel. "Beyond that, she embodies the spirit of our current consumers and we see the potential for her to inspire our current and future business ventures. We are excited for her to lend her culinary, creative and business expertise to the brand, as well as her experience as a consumer and mom." 

Quorn aims to become the king of alternative chicken globally. The company is on the mission to get more people into delicious meat free meals and provide healthy food for people and the planet. All Quorn products are powered by Quorn's mycoprotein, a source of protein that is high in fiber and low in saturated fat. The company uses nutritious fungus – Fusarium venenatum -- that grows in the soil and the process of fermentation to make mycoprotein, no animals are involved in it. Mycoprotein is a more sustainable plant-based protein. The production of it uses 90 percent less land and water than producing some animal protein sources such as beef.