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The world’s first £1.99 plant-based fast-food burger launched at Ready Burger.
Taking on global household names whose prices haven’t been challenged for decades, Ready Burger not only offers the best tasting and best quality plant-based burger at a fraction of the cost, it also has an entire complementary menu to go alongside. An offering which means no cross-contamination in the kitchen and no supporting a corporation whose values go against the vegan food they are promoting. Having sold over 100,000 plant-based menu items in the first three months of trading and seeing opposition take years to have developed one plant-based or alternative item for their menu, Ready Burger has already cemented itself in the world of vegan fast-food as one to watch. Creating high-quality meat-free versions of universal favourites, the Crouch End location may be the first, but it will not be the last. Built to scale – and quickly – the London launched food joint is planning to quadruple its stores within the first 6 months and dominate from there. Max Miller, CEO and Co-founder of Ready Burger explains why fast-food joints bringing out one plant-based option, is not the answer: “Veganism is still seen as this mythical, inaccessible concept, and your local fast-food giant launching one plant-based option is not the answer to that. At Ready Burger we are the antidote to expensive and boring vegan food. We are the place all your friends can eat – meat-eaters, vegetarian and vegans alike - because first and foremost, our food tastes great and is incredible value for money, but also, it just so happens to be plant-based.” Refusing to believe in a world where cheaper means worse for the planet or person, Ready Burger is not only removing all animal produce from the supply chain but is showing why even eating a plant-based option from the global giants, is not going to make a positive difference. Ready Burger’s plant-based beef alternative uses 70% less water to make than its beef counterpart. It also emits 92% fewer greenhouse gas emissions and requires 93% less land to produce. So, whether you go for The Saver Menu Ready Burger (£1.99), The Big Ready (£3.59), The Chicken Challenger (£4.29) or the Saver Menu Double Cheeseburger (£3.39), you are supporting change.